How to increase your following on social media platforms?
Currently, social media platforms have more than billions of
users with an approximately daily engagement of 1 billion users. In a survey,
it was found that social media has become one of the top five channels to
generate marketing ROI.
But to utilize this feature, you need to have a good amount of
followers. And that too real followers, who actually are interested in your
content and the product or service you provide to them through your page.
Following are some of the tips that you can follow to increase
your following rate naturally:
Keep your profile easy to remember
While setting up your social media account, ensure that it is
easy to understand and remember at the same time. It will make it easier for
your audience to remember you and find you online.
Keep a username that is around your brand name, not on your
dog’s name or something else. As it will cause misconception in other people’s
minds.
Have a unique username and maintain a consistency of usernames
in all of your social media handles.
For example, if your username is ‘RCSTechnology’, then make sure
your other social media platforms have the same username too.
Run paid ads
If you’re a business or a brand that has products or services to
offer, then do utilize the feature of digital ads. It helps you to reach out to
a wider audience.
By arranging different levels of campaigns and filters, you can
target the right audience for your page and add a call-to-action button in the
ad that will be visible to them.
Have a 360-degree presence
This is one of the most important tips. It means if someone else
is your post or content, then do ask them to mention you there. Or if you’re
meeting someone, do ask them to follow your page.
Even while sending mails you can ask people to follow your page
at the end of the email by attaching your profile link. In case you’re a brand
or a company, you can get the usernames of your page printed on your
merchandise so that people are aware of your social media presence.
One of the handy ways is to put on a QR code scanner, by
scanning it, it will give the customer to choose the platform on which they
wish to follow you. From there they can easily follow you, instead of typing
out your whole username and searching.
Offer incentives to followers
For example, if you’re a cosmetic store. So you can run
give-away campaigns, where you can ask people to follow your page and ask other
people too to follow your page.
And in return, you can run a lucky draw where you can offer some
discount or sample products to one of the winners.
Create a balance of content
Maintaining a balance between promotional content and
informational content is necessary. If you’re an influencer or a brand who
keeps on posting only about the products then the audience might not feel the
connection.
But if you also post informational content with promotional, it
will help the audience to know that you are good at what you’re promoting as there’s
proof of the information that you’re giving.
Optimize your website and page
If you have a website or a blog page that already has a decent
amount of traffic, then add call-to-action buttons below.
Add buttons that ask people to follow you on your social media
handles to stay updated with more such content.
You can also add buttons that allow the reader to share the
content with their friends on other social media platforms.
If you want to learn more about digital marketing and other
marketing strategies to grow, stay tuned to our page!
Feel free to mail us info@rcsinfo.in
RCS Technology is the Best
and Creative Digital / Online Marketing company, based in Bangalore, India.
Where expertise is beyond years & creativity boundless. We specialize in
helping clients nationwide with digital marketing effort..we are excited to
assist your business to grow by focused, quantifiable, interactive and
intelligent showcasing digital marketing solutions to reach and change over
leads into customers and retain them.
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